Win back your newsletter subscribers
Grow your email list by reaching back to your subscribers stuck in the double opt-in limbo.
The Best of Two Worlds
A large email list of engaged subscribers.
That's the dream. That's your goal.
You invest time to generate great quality content, and you market like crazy to acquire new loyal subscribers.
Should you use single opt-in to grow your list fast, or double opt-in to grow your business with confidence?
Neither of them are perfect solutions.
Out of Limbo gets you the best of single and double opt-in
Increase Email Delivery
Let your real subscribers get your emails. No more bounces from spam bots and mistyped emails
Grow Your List
Win back all the (almost) subscribers that had their confirmation email go to spam or thy simply forget to click on them
Reduce costs from your email service provider by only paying for real subscribers
If you pick (only) one you lose
With single opt-in new subscribers are immediately added to your email list.
This helps you grow your list fast since new subscribers don't need to confirm their email addresses.
But single opt-in has huge drawbacks:
Spam bots and mistyped email addresses get on your list
Bounces hurt your email deliverability
You waste money on higher bills from your email service provider, as they charge per subscriber
Legal compliance issues
Real subscribers can miss your email if it ends up in their spam folder
When using double opt-in, subscribers sign up via your subscription form, and get a confirmation email with a link they must click if they want to get emails from you.
Double opt-in helps you avoid spam, reduce costs and get better email delivery.
But double opt-in hurts your growth:
Some subscribers will forget to click the confirmation link, which means they’ll never actually become subscribers.
If your list makes you money, unconfirmed subscribers are costing you money.
Unconfirmed subscribers are a wasted effort of your work
People who signed up actually WANT to have a relationship with you, but that’ll never happen unless they confirm. A failed double opt-in process leaves them in limbo, and you lose out on a lot of potential revenue.
Keep your existing stack
Out Of Limbo works with your existing email provider
Email Octopus | Mailchimp | Request yours...
How It Works
It's surprisingly easy, with no ongoing maintenance.
Connect with your email service provider or newsletter tool
Detect subscribers that signed up to receive your newsletter but didn't (and won't) confirm their email address
Win them back
When the time's right, reach out to them so they confirm their email address. Your Gmail can be used to increase success rates
Take it from Cirque du Soleil
Cirque du Soleil is a world leader in live entertainment.
They have a HUGE conversion rate from subscriber to ticket sold thanks to double opt-in plus following up to those that didn't confirm.
New email subscribers per month
Don't confirm their email address
Are won back after 7 days
Every subscriber that doesn't confirm their email is costing them money.
Out of the 20% subscribers that don't confirm their email address,
50% are won back after a few days with a new follow up (source).
See subscribers that didn't confirm their email address
Detect when the time is right to reach back
Integration with Email Octopus and Mailchimp
Reach back to subscribers via a Gmail email address to increase success rates
|Plan||How You Grow||Price|
|Indie||Up to 50 recaptured email addresses per month||$8 per month|
|Growth||Up to 100 recaptured email addresses per month||$12 per month|
|Startup||Up to 150 recaptured email addresses per month||$20 per month|
|Business||Up to 250 recaptured email addresses per month||$50 per month|
Recaptured emails are subscribers that sign up via your registration form, don't end up confirming their subscription, and are then recaptured thanks to this software.
New confirmed are the total subscribers that sign up via your registration form and confirmed their subscription with or without this software.
Every plan lets you:
Automatically reach out to unconfirmed subscribers
See all unconfirmed emails addresses in case you want to reach out by yourself
Win Back Your Subscribers
to Grow Your List
When signing up, I'll contact you for a 10 minute onboarding call
7 days money-back guarantee
Honestly made with ♥️
Who SHOULDN'T use this
Out Of Limbo is great for you as long as your email list is valuable to your growth.
This is not a tool for spam.
You can only use it with subscribers that explicitly signed up via your subscription form.
It can't be used to validate purchased email lists.
When Out Of Limbo Makes Sense
Out Of Limbo is a powerful tool if you your email list or newsletter helps you:
Create an audience for your business
Prepare for a product launch
Build up your personal brand
Make money with it
If any of the above is your case, using using single opt-in, ir double opt-in alone will make your goals harder to achieve.
Single Opt-in hurts your email delivery and increases your costs.
Double Opt-in makes people who want have a relationship with you stay in a limbo unless they click a link in their confirmation email.
A failed double opt-in process leaves them in limbo, and you lose out on a lot of potential revenue.